New year – New Marketing Plans

In this week’s edition of Monday Morning Marketing, Ilyce and John discuss new marketing plans for the new year. What should they include in the way of personal branding and reputation management for senior leadership as well as for companies themselves? Ilyce and John cover it. 

In the age of Google, what will somebody find when they search for you or your company? How often do you check your reputation? This week, John and Ilyce will talk about where and what to check to make sure you or your company has a strong online reputation. And if it doesn’t, we will show you a few tricks to “fix” your reputation and improve your brand. 

Your new marketing plans for the year should include adding to your social media stable. There are platforms other than Facebook, Twitter and G+ that will help you build your reputation.

Did you know that Pinterest is the fastest-growing social media platform? Do you know how to grow your brand on Pinterest or, if you’re in the real estate space, Houzz?

Depending on your specific industry there may be even better platforms to consider. so when developing your new marketing plans for the new year, you may be better off focusing efforts elsewhere. Ilyce and John also discuss some specialized visual social media channels and best practices to leverage them for brand growth. 

And finally, Ilyce and John talk politics, taking another look at Donald Trump and discussing some lessons we learned. 

We welcome our new listeners from WGN+ and hope you’ll sign up to receive a new episode as it becomes available. We’re planning to post each week, though business travel and work for clients sometimes gets in the way.

And while we’re on that subject, it’s a new year and we’re looking for new clients. If you like what you hear, give us a call!

Find us on Twitter and check out our companies (and brands) online:

@GlinkThink Glink Media  and IlyceGlink.com

@johnmbyrne – Glencoe Media Group

Thanks for listening!

You can click the audio link below, or download the show via iTunes.

Why Mobile Marketing Was One of the Biggest Stories of 2015

We kick off a new year of Monday Morning Marketing with a look at some of the biggest stories of 2015, marketing and social media trends we see continuing into 2016, and a look at what Donald Trump is doing right – and it isn’t necessarily his politics.

Biggest story of 2015: The dominance of Mobile

Nearly two-thirds of American adults now have a smartphone, and for many, it’s their main online access point. About one in 7 of those mobile phone users aged 18 to 29 use smartphones as their primary online access (and may not have any other convenient or consistent access to the Internet).  Google recognized this in April, 2015 by implementing a search “penalty” for any websites that weren’t “mobile-friendly.”

On the show, we discuss the “vertical” scroll, the fastest-growing social media network, and how most smartphone users spend 85 percent of their time using just 5 apps. We also discuss how the Big 4 (Google, Amazon, Facebook and Apple) see mobile and how you as a marketer should use it going forward in the new year.

Continuing trend into 2016: Advertising is still struggling, in all categories

We spend a few minutes discussing how to beat the advertising blues in mobile, desktop digital, social media, print, native advertising, and through email. The good news for marketers (and for us, given that John and I are in the business of delivering top-quality content) is that long-form content is king, and seems to be attracting a loyal and, in some sectors, growing area of readers. There’s also some interest in the “serialization” of longer-form content. Will see this grow in 2016? Tune in to find out.

Finally, The Donald.

Our take on what’s going right in that campaign (other than his poll numbers). Since this is a presidential election year, we’ll be taking a close look in each Monday Morning Marketing episode on what various campaigns are doing right – and not so right – as we march forward to November.

We welcome new listeners from WGN+ and hope you’ll sign up to receive a new episode as it becomes available. We’re planning to post each week, though business travel and work for clients sometimes gets in the way.

And while we’re on that subject, it’s a new year and we’re looking for new clients. If you like what you hear, give us a call! Find John at GlencoeMediaGroup.com and click here to reach me.

Thanks for listening!

You can click the audio link below, or download the show via iTunes.

 

The 2016 Marketing Trends Show

The Monday Morning Marketing Podcast with Ilyce Glink & John Byrne is a weekly program that leverages the marketing know-how of these two industry veterans to help you take your small business or personal marketing strategy to the next level.

It’s time for marketing professionals to put together their “marketing spend” pitches for next year. So in this week’s edition, Ilyce and John take a look at some possible trends for 2016 in marketing, advertising, and public relations.

Consumers are more informed than ever, so being smart is even more important than it used to be. . The old model of sales, where the goal was to educate the customer, is no longer valid. Instead, selling depends on connecting with a potential consumer or client’s needs, and a smart marketing strategy can help achieve that goal. Content marketing is one pathway to increasing consumer intelligence.

Then there’s what seems to be a “retro” movement afoot in the industry. Digital advertising is out for hyperlocal marketing strategies, while old pipelines such as direct mail are proving they’re not dead yet.

Successful marketing is all about staying ahead of the curve, so tune in to this week’s Monday Morning Marketing Podcast for all of Ilyce and John’s marketing trends for 2016.

You can click the audio link below, or download the show via iTunes.

Articulating a Value Prop for Your Marketing Budget

The Monday Morning Marketing Podcast with Ilyce Glink & John Byrne is a weekly program that leverages the marketing know-how of these two industry veterans to help you take your small business or personal marketing strategy to the next level.

In this week’s edition, Ilyce and John dissect the decision by real estate investment trust General Growth Properties to eliminate its marketing department. While the policy could be an indication of an impending acquisition, it’s also an example of how marketing is frequently an underappreciated component of a successful business strategy. And as John notes in the podcast, marketing professionals often struggle to market themselves.

What’s the answer for CMOs looking to justify their marketing budgets? Coming up with the right value prop is key, whether you’re running marketing for a law firm or an online retailer. When you can demonstrate a positive return on your marketing dollar, whether it’s a low or high margin, you’ll have an easier time justifying your marketing budget.

So check out this episode as Ilyce and John explore the best practices for how to come up with the right value prop to justify your marketing budget.

You can click the audio link below, or download the show via iTunes.

Media Training for Crisis Communications

In this week’s Monday Morning Marketing Podcast, Ilyce and John pick up where they left off last time with more on crisis communications and the importance of good media training.

The last few weeks have seen several large companies confronting some particularly embarrassing crisis management situations. Volkswagen’s emissions technology PR disaster and the controversy surrounding Turing Pharmaceutical’s decision to impose a steep price increase for the drug Daraprim provide great case studies on how quickly a PR crisis can arise. Implementing a good crisis communication strategy is essential if your business hits a bump in the road, and that starts with good media training. Proper media training will help you stay on message, which is a big part of any successful marketing strategy. But you won’t want to wait until a crisis arises.

So check out this episode as Ilyce and John run through those examples and more to better prepare you for your business’ next public relations crisis.

You can click the audio link below, or download the show via iTunes.