The Virtuous Cycle of Content Marketing (PART II of II)

In this week’s edition of Monday Morning Marketing, John and Ilyce continue the discussion they started last week on the virtuous cycle of content marketing.

To recap, they discussed the four essentials of content marketing: Audience, Platform, Engagement, and Follow-up. They covered the first two pieces last week:

#1:Audience: Who is your message aimed towards?   Make sure you know the age, lifestyle and all other essential demographics for your target consumer. 

#2: Platform. choose the platform that meets the audience’s needs.

Ilyce and John covered the first two in depth last week, so in this episode, they hone in on the final two phases of content marketing:

#3 Engagement, Interaction and Views: How do you target audience segments and make yourself be thought of as an expert in your field? Don’t just focus on what your company can provide on the surface level – get down to the illusive “so what?” In addition, your content should be differentiated based on your audience. And remember, your opinion is valuable so don’t be afraid to let it show when necessary. 

#4 How are people coming to the content and how do you get them to come back? Do simple things like having people follow on Twitter, LinkedIn, Facebook or on your site with a newsletter. Today’s consumption is more diverse than ever, so make sure to use different platforms to promote because your audience will be on everything.

Above all, make sure you watch the metrics. They’ll tell you everything you need to know.

Political Segment

How will the Supreme Court change after the passing of Justice Scalia? The Republicans have issued a call to hold off the nomination in the face of an Obama-appointed replacement. What is the marketing value of that? What are they hoping to achieve? 

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As always, thanks for listening. We’d love to hear your feedback, so be sure to leave comments and find us on Twitter, Facebook, G+ and check out our companies (and brands) online:

@GlinkThink Glink Media  and IlyceGlink.com

@johnmbyrne – Glencoe Media Group

Thanks for listening!

You can click the audio link below, or download the show via iTunes

The Virtuous Cycle of Content Marketing (PART I of II)

In this week’s edition of Monday Morning Marketing, John and Ilyce discuss the virtuous cycle of content marketing and Facebook’s recent discovery that its users are only 3.57 degrees separated from one another. 

To kick off our discussion of content marketing, we will explore the 4 essentials to executing a successful plan:

1. Audience: Who is your message aimed towards? Make sure you know the age, lifestyle and all other essential demographics for your target consumer. 

2. Platform: How do you plan on reaching your audience? The platform you choose will likely dictate which type of content marketing you use, so make sure to have a variety of platforms so that you can have different ways of communicating with your audience. 

3. Engagement: Once you have put your content out there, how are your users interacting with the material?  

4. Follow-up: How do you know if your strategy worked? What information can you use to improve your plan for next time.  

Next week, we’ll talk more indepth about #3 and #4, because they’re essential pieces of the puzzle.

Finally, we get back to politics. Trump’s gamble didn’t pay off in Iowa – will this alter the brash candidate’s strategy going forward? Plus some thoughts on the new strategies for YouTube and Amazon. 

Be sure to join us next week, join us for our second half of the virtuous cycle of content marketing. 

 Thanks for listening. We’d love to hear your feedback, so be sure to leave comments and find us on Twitter, Facebook, G+ and check out our companies (and brands) online:

@GlinkThink Glink Media  and IlyceGlink.com

@johnmbyrne – Glencoe Media Group

Thanks for listening!

You can click the audio link below, or download the show via iTunes

Reputation Management

In this week’s edition of Monday Morning Marketing, John and Ilyce discuss reputation management and how to monitor Google, other search engines and social media platforms for negative information about yourself and your company. 

Getting your name out there can be a tough task, especially in such a saturated market. It can be even harder to earn recognition online if your name is “John Smith” or your company is one of thousands in a big city. 

Join us as we talk tactics for reputation management and a couple of tricks for standing out in a crowded room.

Next, we talk about how to monitor some of the fastest-growing social media platforms and how to leverage them to promote yourself or company. Pintrest is great for “newsjacking” the fastest growing trends online. Snapchat seems to be taking over the world. Twitter’s future (or lack thereof) is looking bleak. 

 Finally we will wrap things up with a discussion about politics. The Iowa Caucus is TODAY! Who will come out on top? And how about Trump’s diss to Fox News? Will his risky decision impact voters’ decisions? We will discuss the risk-reward of carving your path for marketing rather than following standard practices. 

Thanks for listening. We’d love to hear your feedback, so be sure to leave comments and find us on Twitter, Facebook, G+ and check out our companies (and brands) online:

@GlinkThink Glink Media  and IlyceGlink.com

@johnmbyrne – Glencoe Media Group

Thanks for listening!

You can click the audio link below, or download the show via iTunes.

Paid, Owned and Earned Media

In this week’s edition of Monday Morning Marketing, John and Ilyce discuss three different types of media: Paid, owned and earned.

Paid media are basically all formats of ads, like display and PPC. Owned media refers to blogging and social media platforms. It might also be an ad that looks like a blog (like a Realtor who pays for a space in a local circular each week but puts a blog in there rather than an ad for her company). Earned media falls into the realm of media relations and public relations.

No matter which type of media you buy (and you’re likely to encounter all three types if you own a business), there is a cost/benefit ratio that you have to go through to figure out which type of media you’re going to buy.

How do you think about it? How should you think about it?

It’s getting more complicated any way you look at it. And, it’s taking more time than you’d prefer.

Then, we tackle marketing in the restaurant world. What happens when you have a big idea? How do you roll it out? And, what happens when it goes wrong? We explore Chipotle and McDonald’s. 

Finally, we tackle politics: Sarah Palin and Donald Trump. Was this a marketing coup – or not?

Thanks for listening and be sure to find us on Twitter and check out our companies (and brands) online:

@GlinkThink Glink Media  and IlyceGlink.com

@johnmbyrne – Glencoe Media Group

Thanks for listening!

You can click the audio link below, or download the show via iTunes.

Marketing by Experience

In this week’s edition of Monday Morning Marketing, John and Ilyce discuss how the best way to keep customers is to make an experience fulfilling rather than focusing on the quality of the product/service. It’s called “Marketing by Experience” or the somewhat shorter version: “Experience Marketing.”

First Ilyce and John dissect Coke’s new slogan: “Taste the Feeling,” which apparently comes along with “Drink the Coke.” This replaces “Open Happiness” as the trend toward drinking sugary sodas is still declining fast in the US and only growing 1 percent worldwide last year.

An experience isn’t just the physical interaction of the sale; businesses have to understand how the consumer interacts digitally with them. Ilyce and John discuss a variety of different platforms including social media, email marketing and other digital tools to reach out to your consumer base. In addition,they provide key points that should help you and your company communicate its message most effectively. 

As we all know, consumers have many choices, and when you’re trying to market to them (particularly Millennials), you’ve got to engage them in a way that evokes an experience.

Your customers can go somewhere else in an instant. How you keep customers engaged while serving them is a key competitive advantage? Tune into today’s Monday Morning Marketing to find out.

We welcome new listeners from WGN+ and hope you’ll sign up to receive a new episode as it becomes available. We’re planning to post each week, though business travel and work for clients sometimes gets in the way.

And while we’re on that subject, it’s a new year and we’re looking for new clients. If you like what you hear, give us a call! We’re findable. Please reach out on Twitter and check out our companies: @GlinkThink Glink Media  and IlyceGlink.com

@johnmbyrne – Glencoe Media Group

Thanks for listening!

You can click the audio link below, or download the show via iTunes.