Mindblown: a blog about philosophy.

In this week’s edition of Monday Morning Marketing, John and Ilyce continue the discussion they started last week on the virtuous cycle of content marketing. To recap, they discussed the four essentials of content marketing: Audience, Platform, Engagement, and Follow-up. They covered the first two pieces last week: #1:Audience: Who is your message aimed towards?   Make sure…

In this week’s edition of Monday Morning Marketing, John and Ilyce discuss the virtuous cycle of content marketing and Facebook’s recent discovery that its users are only 3.57 degrees separated from one another.  To kick off our discussion of content marketing, we will explore the 4 essentials to executing a successful plan: 1. Audience: Who is…

In this week’s edition of Monday Morning Marketing, John and Ilyce discuss reputation management and how to monitor Google, other search engines and social media platforms for negative information about yourself and your company.  Getting your name out there can be a tough task, especially in such a saturated market. It can be even harder to earn recognition…

In this week’s edition of Monday Morning Marketing, John and Ilyce discuss three different types of media: Paid, owned and earned. Paid media are basically all formats of ads, like display and PPC. Owned media refers to blogging and social media platforms. It might also be an ad that looks like a blog (like a Realtor who pays…

In this week’s edition of Monday Morning Marketing, John and Ilyce discuss how the best way to keep customers is to make an experience fulfilling rather than focusing on the quality of the product/service. It’s called “Marketing by Experience” or the somewhat shorter version: “Experience Marketing.” First Ilyce and John dissect Coke’s new slogan: “Taste the Feeling,”…