Mindblown: a blog about philosophy.
-
Marketing Budgets, Briefcase Clocks & the Parade of Horribles
In this week’s Monday Morning Marketing Podcast, Ilyce and John cover marketing budgets, search engine optimization and crisis communications. Many companies are entering the season in which marketing budgets are being developed for next year. And while it’s tempting to look back at previous marketing strategies to gauge the return on those investments, it can…
-
Imagine a Social Media 9/11
What would it have been like if all the social networking tools we have today had been available on 9/11/2001? Would social media have helped – or even worked? On this week’s Monday Morning Marketing Podcast, Ilyce and John take a look back at their personal recollections of 9/11 and consider how modern social media…
-
What Does A Billion Facebook Users in a Day Mean to Advertisers?
Mark Zuckerberg announced that Facebook saw a billion unique users log on to its social network in a single day. Should this mean anything to advertisers? On this week’s Monday Morning Marketing Podcast, Ilyce and John discuss the evolution of the media landscape in the context of Facebook’s announcement. One billion media consumers in a…
-
Building Your Brand with Keywords
In the age of Google, keywords are king. So when you’re launching a new venture, it’s a good idea to begin by identifying the keywords that will build your brand. Whether you’re a student applying to college or a new business carving out a niche in the marketplace, the rules are essentially the same. Building…
-
Monday Morning Marketing Podcast: Mary Meeker’s 2015 Internet Trends
Mary Meeker’s 2015 Internet Trends Report is discussed on this week’s Monday Morning Marketing Podcast with Ilyce Glink and John Byrne. In her latest annual analysis, venture capitalist Mary Meeker assesses Internet trends in 2015, starting with how much has changed in the last 20 years. Tech trends in 1995 were being made at companies like Netscape and Apple. Since…
Got any book recommendations?