Marketing Budgets, Briefcase Clocks & the Parade of Horribles

In this week’s Monday Morning Marketing Podcast, Ilyce and John cover marketing budgets, search engine optimization and crisis communications.

Many companies are entering the season in which marketing budgets are being developed for next year. And while it’s tempting to look back at previous marketing strategies to gauge the return on those investments, it can be hard to draw a direct line between marketing dollars spent and revenue brought in by those marketing dollars. A good marketing strategy needs to be allowed to develop over the medium to long term, and sometimes it’s best measured without looking at the bottom line. So Ilyce and John have some good advice for anyone looking to put together a marketing budget, and they’ll take a closer look at how SEO strategies in particular can affect marketing budgets.

After that, they’ll discuss the Twitter explosion that came about after teenager Ahmed Mohamed’s briefcase clock led to legal consequences.

Then before wrapping up, Ilyce and John will offer their tips and takeaways from a major crisis communications snafu involving the Chicago Blackhawks and their star, Patrick Kane.

You can click the audio link below, or download the show via iTunes.