Niche Marketing: Having Your Marketing Cake and Eating It, Too

  In this week’s edition of Monday Morning Marketing John and Ilyce discuss one of the top marketing trends of the year: niche marketing. You have to understand whether you’re offering a niche product to a wider audience or marketing a general product to a niche audience (or several niche audiences) in order to optimize your marketing dollars. Think about […]

Monday Morning Marketing using online reviews to drive traffic and sales

Review Marketing: Using Reviews to Drive Traffic and Sales

  In this week’s edition of Monday Morning Marketing, John and Ilyce discuss the basics of the review market and talk about how to use reviews mentioning you and/or your business to drive website traffic and sales. Ten years ago, the world of online reviews was just starting. There was Yelp and TripAdvisor, but deciding where to go based on reviews […]

Marketing Budgets, Briefcase Clocks & the Parade of Horribles

In this week’s Monday Morning Marketing Podcast, Ilyce and John cover marketing budgets, search engine optimization and crisis communications. Many companies are entering the season in which marketing budgets are being developed for next year. And while it’s tempting to look back at previous marketing strategies to gauge the return on those investments, it can […]

Building Brand Engagement with Repetition

Message repetition is a big part of any marketing strategy, and building brand engagement is no exception. But in a media-saturated environment, it can be a tiresome device. What strategies use repetition effectively? Ilyce and John discuss some notable marketing campaigns and how repetition can help brands engage with consumers. They dissect the advertising strategies of political candidates, […]

5 Ways Your Content Could Improve in 2015

Content marketing gives brands the exciting opportunity to connect directly with consumers, whether it’s through a blog, a contest, a video or on social media websites. But it also comes with a unique set of challenges. Even brands that are engaging well with a particular audience may see room for improvement in their overall brand […]