You have to understand whether you’re offering a niche product to a wider audience or marketing a general product to a niche audience (or several niche audiences) in order to optimize your marketing dollars.
Think about your product, and think about your niche strategy. Niche marketing started with market segmentation and has been around for a long time. You want to be the authority voice in your niche market to make that market as profitable as possible. But, be aware that niche markets can change on a dime. At the end of the day, it’s all about identifying your audience and providing a marketing solution that makes sense.
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