Niche Marketing: Having Your Marketing Cake and Eating It, Too

  In this week’s edition of Monday Morning Marketing John and Ilyce discuss one of the top marketing trends of the year: niche marketing. You have to understand whether you’re offering a niche product to a wider audience or marketing a general product to a niche audience (or several niche audiences) in order to optimize your marketing dollars. Think about […]

Monday Morning Marketing using online reviews to drive traffic and sales

Review Marketing: Using Reviews to Drive Traffic and Sales

  In this week’s edition of Monday Morning Marketing, John and Ilyce discuss the basics of the review market and talk about how to use reviews mentioning you and/or your business to drive website traffic and sales. Ten years ago, the world of online reviews was just starting. There was Yelp and TripAdvisor, but deciding where to go based on reviews […]

Imagine a Social Media 9/11

What would it have been like if all the social networking tools we have today had been available on 9/11/2001? Would social media have helped – or even worked? On this week’s Monday Morning Marketing Podcast, Ilyce and John take a look back at their personal recollections of 9/11 and consider how modern social media […]

How to Create Shareable Moments for Social Media

One of the keys to successful social media marketing is creating what we like to call “shareable moments”—content that your audience wants to share. After all, one share on Twitter or Facebook could result in more leads, subscriptions or sales if it reaches the right people. According to a 2011 study by the NYTimes Insights […]

Email Newsletters Don’t Have to Be Boring and Pointless

At face value, email newsletters can seem arcane. Social media websites, news apps and RSS feeds all push out content immediately and constantly. But, as consumers are constantly inundated, it can be hard for them to determine what is important, accurate and worth reading. An email newsletter cuts through all the drivel and sends your […]