Category: Best Practices
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5 Ways Your Content Could Improve in 2015
Content marketing gives brands the exciting opportunity to connect directly with consumers, whether it’s through a blog, a contest, a video or on social media websites. But it also comes with a unique set of challenges. Even brands that are engaging well with a particular audience may see room for improvement in their overall brand…
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How to Plan Your Website Content Strategy
Designers and marketing experts recommend a website redesign when your site no longer meets your business objectives. But if you don’t have a strong content strategy, all that money you spend on your website could be a waste. According to inbound marketing company Hubspot, which studied the results of 7,000 of its customers, companies that…
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How to Use Social Listening Instead of Promoting
Opening a new social media channel can be intimidating: You have the opportunity to post anything you want about your business, but what should you say? What if there’s no response? Rather than diving right in and immediately promoting your company, take a step back and learn from your consumers. Focus on social listening—the process…
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The Economics of Smart Video Production
There’s been an explosion of video across the Internet—from YouTube to Vimeo to Vine—and videos are now a key component of most news and entertainment sites. When we think ‘viral,’ we think videos. Many (in)famous videos have been shot with a smartphone (think about any number of cat videos you’ve seen) and that works fine…
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Meditation on Tone
Have you noticed how sensitive we’ve all become? It isn’t just that we don’t like being shouted at – after all, that’s what television commercials do. And, it isn’t that we’re offended by, shall we say, “colorful” language. Walk up and down any street and you’re likely to hear words strewn in casual conversation that…