Tag: social media

  • Social Media Marketing – 7 Steps for Your Business

    Social Media Marketing – 7 Steps for Your Business

    Diving into social media marketing without a strategy is like diving into a pool without knowing how to swim – things will probably end badly. It’s important to remember: the end goal of social media is not to hard sell your audience on your products or services. Instead, social media is a long-term commitment meant…

  • Google+ Unveiled

    Google+ Unveiled

    On Tuesday, Google launched its social networking “project” Google+ (pronounced Google Plus). Like Gmail before it, Google+ is open to users on an invitation-only basis in this early stage.

  • The Role of Social Media in Online Marketing

    The Role of Social Media in Online Marketing

    I recently attended a webinar put on by Jane Friedman, contributing editor to Writer’s Digest and the Assistant Professor of e-media at University of Cincinnati.

  • Measuring Success Online

    Measuring Success Online

    Online marketing is not a new concept, but one that continues to evolve. Social networking, and interacting with customers and consumers via the Internet harnesses the powers of new media as part of an effective marketing strategy.

  • What You Should NEVER Blog About

    What You Should NEVER Blog About

    What you say online can get you in trouble. Just ask Cameron Reilly. The Buckingham Palace guard was “relieved of his royal wedding day duties” after insulting princess-to-be Kate Middleton on Facebook.