Mindblown: a blog about philosophy.
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How to Plan Your Website Content Strategy
Designers and marketing experts recommend a website redesign when your site no longer meets your business objectives. But if you don’t have a strong content strategy, all that money you spend on your website could be a waste. According to inbound marketing company Hubspot, which studied the results of 7,000 of its customers, companies that…
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How to Use Social Listening Instead of Promoting
Opening a new social media channel can be intimidating: You have the opportunity to post anything you want about your business, but what should you say? What if there’s no response? Rather than diving right in and immediately promoting your company, take a step back and learn from your consumers. Focus on social listening—the process…
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Three Ways to Use Data to Plan Content
When it comes to developing and modifying content or social media strategy, data is essential. Whether you’re writing content for a financial services company or developing a social media strategy for a local restaurant, it’s important to use data to understand what your audience responds to—no matter what your industry. In May of 2014, I…
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Print v. Digital: Why Print Can’t Win
By Ilyce Glink The New York Times Public Editor, Margaret Sullivan, wrote over the weekend about how the Times newsroom must evolve faster and re-evaluate assets and human resources. Specifically, she honed in on the central problem facing every newsroom: “How to fully transform for the digital future when the business model — and the…
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The Economics of Smart Video Production
There’s been an explosion of video across the Internet—from YouTube to Vimeo to Vine—and videos are now a key component of most news and entertainment sites. When we think ‘viral,’ we think videos. Many (in)famous videos have been shot with a smartphone (think about any number of cat videos you’ve seen) and that works fine…
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