Mindblown: a blog about philosophy.

  • The Monday Morning Marketing Podcast with Ilyce Glink and John Byrne

    The Monday Morning Marketing Podcast with Ilyce Glink and John Byrne

    Do you know how to properly market your business? Listen to the first Monday Morning Marketing podcast by clicking on the audio link below, or downloading the show via iTunes. Thanks for listening!

  • How to Create Shareable Moments for Social Media

    How to Create Shareable Moments for Social Media

    One of the keys to successful social media marketing is creating what we like to call “shareable moments”—content that your audience wants to share. After all, one share on Twitter or Facebook could result in more leads, subscriptions or sales if it reaches the right people. According to a 2011 study by the NYTimes Insights…

  • Email Newsletters Don’t Have to Be Boring and Pointless

    Email Newsletters Don’t Have to Be Boring and Pointless

    At face value, email newsletters can seem arcane. Social media websites, news apps and RSS feeds all push out content immediately and constantly. But, as consumers are constantly inundated, it can be hard for them to determine what is important, accurate and worth reading. An email newsletter cuts through all the drivel and sends your…

  • 5 Ways Your Content Could Improve in 2015

    5 Ways Your Content Could Improve in 2015

    Content marketing gives brands the exciting opportunity to connect directly with consumers, whether it’s through a blog, a contest, a video or on social media websites. But it also comes with a unique set of challenges. Even brands that are engaging well with a particular audience may see room for improvement in their overall brand…

  • The Value of 3rd Party Content

    The Value of 3rd Party Content

    What is third party content? On social media, any content not created by the brand sharing it is referred to as “third party content.” For example, I manage a number of Twitter accounts for personal finance brands, and we regularly share content from other influencers in the personal finance space in addition to our own…

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