Tag: online marketing

  • The Role of Social Media in Online Marketing

    The Role of Social Media in Online Marketing

    I recently attended a webinar put on by Jane Friedman, contributing editor to Writer’s Digest and the Assistant Professor of e-media at University of Cincinnati.

  • Measuring Success Online

    Measuring Success Online

    Online marketing is not a new concept, but one that continues to evolve. Social networking, and interacting with customers and consumers via the Internet harnesses the powers of new media as part of an effective marketing strategy.