Wisdom Warriors: Journeys Through Leadership and Life by Carol Seymour
Congratulations to our client, Carol Seymour, whose first book, Wisdom Warriors: Journeys Through Leadership and Life, was just published! Last year, Carol asked for help in getting two versions of Wisdom Warriors published. She had a firm deadline for a custom edition of the book that one of her largest clients had ordered, but had […]
Niche Marketing: Having Your Marketing Cake and Eating It, Too
In this week’s edition of Monday Morning Marketing John and Ilyce discuss one of the top marketing trends of the year: niche marketing. You have to understand whether you’re offering a niche product to a wider audience or marketing a general product to a niche audience (or several niche audiences) in order to optimize your marketing dollars. Think about […]
Review Marketing: Using Reviews to Drive Traffic and Sales
In this week’s edition of Monday Morning Marketing, John and Ilyce discuss the basics of the review market and talk about how to use reviews mentioning you and/or your business to drive website traffic and sales. Ten years ago, the world of online reviews was just starting. There was Yelp and TripAdvisor, but deciding where to go based on reviews […]
Trump Tweets: Lessons for Executives on Social Media
In this week’s edition of Monday Morning Marketing, John and Ilyce discuss how President-elect Trump’s tweets may change once he takes office. Then they look at a 2016 report by Domo and CEO.com indicating that Fortune 500 chief executives might not be using social media as much as people think. Overall, chief executives and others in the C-suite […]
What Prince Taught Us About Re-Branding
Prince Since his death last week, there has been so much focus on Prince and where he came from. He was one of the greatest branding (and re-branding) mavens ever, strictly controlling his songs and intellectual property and maintaining his independence. Everyone feels free to use his song catalog, knowing that his estate probably won’t […]
