Growing Your Business with Great Content

If you want your business to succeed, you must find a niche and become the best at it. But what happens after that? How do you get the word out? How do you find leads and attract new customers? To help answer those questions, Ilyce Glink hosted a webinar with the Real Estate Educators Association […]

Meditation on Tone

Have you noticed how sensitive we’ve all become? It isn’t just that we don’t like being shouted at – after all, that’s what television commercials do. And, it isn’t that we’re offended by, shall we say, “colorful” language. Walk up and down any street and you’re likely to hear words strewn in casual conversation that […]

When it Comes to Content, Deeper is Better

The Internet is a huge, unwieldy monster that never sleeps. From the blogosphere to the twitterverse, it’s a 24/7 hurricane of communications, entertainment and information. It’s hard to keep up with it, let alone nail it down. But we must try.

Can Content Marketing Increase Web Traffic?

Content marketing is the latest buzzword in the digital marketer’s vocabulary, but the focus behind it – providing value to consumers – has been present in business strategy for years. In fact, deciding whether a product adds value to consumers is one of the most important factors companies must consider before introducing a new product.

The New Definition of Newsroom

Season two of “The Newsroom,” HBO and Aaron Sorkin’s take on a television newsgathering organization, began again in mid-July, and the drama/black comedy evokes memories of what we once loved about the media: Young, energetic, save the world mentality, obsessed with divining secrets and outing the bad guys. Think Robert Redford and Dustin Hoffman, and […]