Niche Marketing: Having Your Marketing Cake and Eating It, Too

  In this week’s edition of Monday Morning Marketing John and Ilyce discuss one of the top marketing trends of the year: niche marketing. You have to understand whether you’re offering a niche product to a wider audience or marketing a general product to a niche audience (or several niche audiences) in order to optimize your marketing dollars. Think about […]

Monday Morning Marketing using online reviews to drive traffic and sales

Review Marketing: Using Reviews to Drive Traffic and Sales

  In this week’s edition of Monday Morning Marketing, John and Ilyce discuss the basics of the review market and talk about how to use reviews mentioning you and/or your business to drive website traffic and sales. Ten years ago, the world of online reviews was just starting. There was Yelp and TripAdvisor, but deciding where to go based on reviews […]