Marketing by Experience

In this week’s edition of Monday Morning Marketing, John and Ilyce discuss how the best way to keep customers is to make an experience fulfilling rather than focusing on the quality of the product/service. It’s called “Marketing by Experience” or the somewhat shorter version: “Experience Marketing.” First Ilyce and John dissect Coke’s new slogan: “Taste the Feeling,” […]

New year – New Marketing Plans

In this week’s edition of Monday Morning Marketing, Ilyce and John discuss new marketing plans for the new year. What should they include in the way of personal branding and reputation management for senior leadership as well as for companies themselves? Ilyce and John cover it.  In the age of Google, what will somebody find […]