The Value of 3rd Party Content

What is third party content? On social media, any content not created by the brand sharing it is referred to as “third party content.” For example, I manage a number of Twitter accounts for personal finance brands, and we regularly share content from other influencers in the personal finance space in addition to our own […]

How to Plan Your Website Content Strategy

Designers and marketing experts recommend a website redesign when your site no longer meets your business objectives. But if you don’t have a strong content strategy, all that money you spend on your website could be a waste. According to inbound marketing company Hubspot, which studied the results of 7,000 of its customers, companies that […]