Online marketing is not a new concept, but one that continues to evolve. Social networking, and interacting with customers and consumers via the Internet harnesses the powers of new media as part of an effective marketing strategy.
What you say online can get you in trouble. Just ask Cameron Reilly. The Buckingham Palace guard was “relieved of his royal wedding day duties” after insulting princess-to-be Kate Middleton on Facebook.
Integrating social media and the latest technology into your online marketing strategy can be great for your company, but just because something is popular online doesn’t mean it’s a good fit for your organization.