How to Create Shareable Moments for Social Media

One of the keys to successful social media marketing is creating what we like to call “shareable moments”—content that your audience wants to share. After all, one share on Twitter or Facebook could result in more leads, subscriptions or sales if it reaches the right people. According to a 2011 study by the NYTimes Insights […]

How Facebook’s Redesigned News Feed Will Affect Social Media Marketers

Facebook announced to the world yesterday its plans for redesigning the news feed as we know it. Based on what we’ve seen from the press event and the Facebook website, it appears that Facebook will also be embracing the photo-centric layout that has become the new norm for many social networks (think Pinterest and the […]

43% of Small Businesses Are Now Using Social Media—Are You?

Nearly half of all small businesses spend 6 or more hours a week on social media.  A recent infographic by Vertical Response shared on Hubspot shows 43% of small businesses have incorporated some of form of social media into their business marketing plan with Facebook  still dominating.

Social Media Marketing – 7 Steps for Your Business

Diving into social media marketing without a strategy is like diving into a pool without knowing how to swim – things will probably end badly. It’s important to remember: the end goal of social media is not to hard sell your audience on your products or services. Instead, social media is a long-term commitment meant […]

The Role of Social Media in Online Marketing

I recently attended a webinar put on by Jane Friedman, contributing editor to Writer’s Digest and the Assistant Professor of e-media at University of Cincinnati.