Content marketing gives brands the exciting opportunity to connect directly with consumers, whether it’s through a blog, a contest, a video or on social media websites. But it also comes with a unique set of challenges. Even brands that are engaging well with a particular audience may see room for improvement in their overall brand […]
Have you noticed how sensitive we’ve all become? It isn’t just that we don’t like being shouted at – after all, that’s what television commercials do. And, it isn’t that we’re offended by, shall we say, “colorful” language. Walk up and down any street and you’re likely to hear words strewn in casual conversation that […]
The Internet is a huge, unwieldy monster that never sleeps. From the blogosphere to the twitterverse, it’s a 24/7 hurricane of communications, entertainment and information. It’s hard to keep up with it, let alone nail it down. But we must try.