The Monday Morning Marketing Podcast with Ilyce Glink & John Byrne is a weekly program that leverages the marketing know-how of these two industry veterans to help you take your small business or personal marketing strategy to the next level. It’s time for marketing professionals to put together their “marketing spend” pitches for next year. […]
Mary Meeker’s 2015 Internet Trends Report is discussed on this week’s Monday Morning Marketing Podcast with Ilyce Glink and John Byrne. In her latest annual analysis, venture capitalist Mary Meeker assesses Internet trends in 2015, starting with how much has changed in the last 20 years. Tech trends in 1995 were being made at companies like Netscape and Apple. Since […]
Creating memorable marketing moments can help set you apart from other brands. But how do you do that? “Making something memorable is what marketing is really all about.” – John Byrne The art of repetition is something that’s involved in every single piece of marketing, whether it’s a presentation, a marketing campaign or a piece of content. If […]
The Internet is a huge, unwieldy monster that never sleeps. From the blogosphere to the twitterverse, it’s a 24/7 hurricane of communications, entertainment and information. It’s hard to keep up with it, let alone nail it down. But we must try.