What Prince Taught Us About Re-Branding

Prince Since his death last week, there has been so much focus on Prince and where he came from. He was one of the greatest branding (and re-branding) mavens ever, strictly controlling his songs and intellectual property and maintaining his independence. Everyone feels free to use his song catalog, knowing that his estate probably won’t […]

Do Your Customers Think Your Brand is Authentic?

On this week’s show, Ilyce and John talk about Cohn & Wolfe’s Authentic 100 survey, a global survey of more than 12,000 people. The survey, now in it’s fourth year, asks consumers around the world which brands are truly authentic and why they are authentic. The survey indicates that the more authentic your brand is, the […]

Content Marketing – Owning The Customer Experience

In this week’s edition of Monday Morning Marketing, John and Ilyce discuss the steps necessary to successfully own the customer experience from end-to-end: 1. How do you build for the future before it hits? How do you help your customers envision and understand what is the future for their brand? 2. You can’t keep your marketing plans static. John says, it’s the […]

The Best Content Marketing Tips and Tricks

What is content marketing? What are the different types of content you can use? Where do you use different sorts of content, and how do you make it most effective? In this week’s edition of Monday Morning Marketing, John and Ilyce discuss how to choose and deploy specific types of content based on the needs […]

5 Steps for Reengineering Your Brand

In this week’s edition of Monday Morning Marketing, John and Ilyce discuss the steps necessary to successfully reengineer your brand: 1. Figure out what your brand stands for. Distance yourself from your personal feelings and try to understand how your company is perceived by your customers and prospects. 2. Research about your brand. What are insights you can gather from Yelp!, PowerReviews, […]