Three Ways to Use Data to Plan Content

When it comes to developing and modifying content or social media strategy, data is essential. Whether you’re writing content for a financial services company or developing a social media strategy for a local restaurant, it’s important to use data to understand what your audience responds to—no matter what your industry. In May of 2014, I […]

Growing Your Business with Great Content

If you want your business to succeed, you must find a niche and become the best at it. But what happens after that? How do you get the word out? How do you find leads and attract new customers? To help answer those questions, Ilyce Glink hosted a webinar with the Real Estate Educators Association […]

Can Content Marketing Increase Web Traffic?

Content marketing is the latest buzzword in the digital marketer’s vocabulary, but the focus behind it – providing value to consumers – has been present in business strategy for years. In fact, deciding whether a product adds value to consumers is one of the most important factors companies must consider before introducing a new product.

Content Marketing Basics: 4 Content Marketing Questions Answered

Content marketing is here to stay, but many companies aren’t sure how it can help them. Some don’t fully understand what it is. Here are a few commonly-asked questions about content marketing and its impact on your business.

5 Tips to Creating a Great Social Media Policy

Creating a social media policy is an important part of your overall social media strategy. Take a look at these 5 tips for writing a social media policy. So you’ve (finally) decided to unleash your employees into the crazy world of social media. While we applaud you for taking a step towards embracing social media […]