Why Mobile Marketing Was One of the Biggest Stories of 2015

We kick off a new year of Monday Morning Marketing with a look at some of the biggest stories of 2015, marketing and social media trends we see continuing into 2016, and a look at what Donald Trump is doing right – and it isn’t necessarily his politics. Biggest story of 2015: The dominance of […]

The 2016 Marketing Trends Show

The Monday Morning Marketing Podcast with Ilyce Glink & John Byrne is a weekly program that leverages the marketing know-how of these two industry veterans to help you take your small business or personal marketing strategy to the next level. It’s time for marketing professionals to put together their “marketing spend” pitches for next year. […]

Articulating a Value Prop for Your Marketing Budget

The Monday Morning Marketing Podcast with Ilyce Glink & John Byrne is a weekly program that leverages the marketing know-how of these two industry veterans to help you take your small business or personal marketing strategy to the next level. In this week’s edition, Ilyce and John dissect the decision by real estate investment trust […]

Media Training for Crisis Communications

In this week’s Monday Morning Marketing Podcast, Ilyce and John pick up where they left off last time with more on crisis communications and the importance of good media training. The last few weeks have seen several large companies confronting some particularly embarrassing crisis management situations. Volkswagen’s emissions technology PR disaster and the controversy surrounding […]

Marketing Budgets, Briefcase Clocks & the Parade of Horribles

In this week’s Monday Morning Marketing Podcast, Ilyce and John cover marketing budgets, search engine optimization and crisis communications. Many companies are entering the season in which marketing budgets are being developed for next year. And while it’s tempting to look back at previous marketing strategies to gauge the return on those investments, it can […]