Can Content Marketing Increase Web Traffic?

Content marketing is the latest buzzword in the digital marketer’s vocabulary, but the focus behind it – providing value to consumers – has been present in business strategy for years. In fact, deciding whether a product adds value to consumers is one of the most important factors companies must consider before introducing a new product.

Content Marketing Basics: 4 Content Marketing Questions Answered

Content marketing is here to stay, but many companies aren’t sure how it can help them. Some don’t fully understand what it is. Here are a few commonly-asked questions about content marketing and its impact on your business.

5 Tips to Creating a Great Social Media Policy

Creating a social media policy is an important part of your overall social media strategy. Take a look at these 5 tips for writing a social media policy. So you’ve (finally) decided to unleash your employees into the crazy world of social media. While we applaud you for taking a step towards embracing social media […]

How Facebook’s Redesigned News Feed Will Affect Social Media Marketers

Facebook announced to the world yesterday its plans for redesigning the news feed as we know it. Based on what we’ve seen from the press event and the Facebook website, it appears that Facebook will also be embracing the photo-centric layout that has become the new norm for many social networks (think Pinterest and the […]

2013 Social Media Events You Need to Check Out

If you’re in the field of advertising, technology or media, you know how important it is to keep up with the latest social media trends. We’ve chosen five events around the country that offer plenty of opportunities to catch up on what’s new in social media — while squeezing in some serious networking.