In this week’s edition of Monday Morning Marketing, John and Ilyce discuss the basics of the review market and talk about how to use reviews mentioning you and/or your business to drive website traffic and sales.
Ten years ago, the world of online reviews was just starting. There was Yelp and TripAdvisor, but deciding where to go based on reviews of restaurants and hotels wasn’t the norm. Today, all sorts of companies get reviewed: You see reviews of real estate agents, doctors, attorneys, teachers, mattress manufacturers and coffee shops.
When everything gets reviewed, and those reviews are online, waiting for search engines to pull them out of the ether, companies have got to figure out what their review marketing strategy is: How to encourage reviews, dispute negative reviews and engage with reviewers.
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