On this week’s show, Ilyce and John talk about Cohn & Wolfe’s Authentic 100 survey, a global survey of more than 12,000 people. The survey, now in it’s fourth year, asks consumers around the world which brands are truly authentic and why they are authentic.
The survey indicates that the more authentic your brand is, the more successful it will be. As a marketer or CEO, you have to ask if your brand is considered authentic by your customers. Is your lack of authenticity holding your company back?
Listen to this episode of Monday Morning Marketing to learn whether John and Ilyce think brand authenticity is worth it and what you can do to enhance the trust factor. (End of Show Bonus – Find out which political candidate they think is the most authentic!)
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