Do Your Customers Think Your Brand is Authentic?

On this week’s show, Ilyce and John talk about Cohn & Wolfe’s Authentic 100 survey, a global survey of more than 12,000 people. The survey, now in it’s fourth year, asks consumers around the world which brands are truly authentic and why they are authentic. The survey indicates that the more authentic your brand is, the […]

Content Marketing – Owning The Customer Experience

In this week’s edition of Monday Morning Marketing, John and Ilyce discuss the steps necessary to successfully own the customer experience from end-to-end: 1. How do you build for the future before it hits? How do you help your customers envision and understand what is the future for their brand? 2. You can’t keep your marketing plans static. John says, it’s the […]