Marketing by Experience

In this week’s edition of Monday Morning Marketing, John and Ilyce discuss how the best way to keep customers is to make an experience fulfilling rather than focusing on the quality of the product/service. It’s called “Marketing by Experience” or the somewhat shorter version: “Experience Marketing.”

First Ilyce and John dissect Coke’s new slogan: “Taste the Feeling,” which apparently comes along with “Drink the Coke.” This replaces “Open Happiness” as the trend toward drinking sugary sodas is still declining fast in the US and only growing 1 percent worldwide last year.

An experience isn’t just the physical interaction of the sale; businesses have to understand how the consumer interacts digitally with them. Ilyce and John discuss a variety of different platforms including social media, email marketing and other digital tools to reach out to your consumer base. In addition,they provide key points that should help you and your company communicate its message most effectively. 

As we all know, consumers have many choices, and when you’re trying to market to them (particularly Millennials), you’ve got to engage them in a way that evokes an experience.

Your customers can go somewhere else in an instant. How you keep customers engaged while serving them is a key competitive advantage? Tune into today’s Monday Morning Marketing to find out.

We welcome new listeners from WGN+ and hope you’ll sign up to receive a new episode as it becomes available. We’re planning to post each week, though business travel and work for clients sometimes gets in the way.

And while we’re on that subject, it’s a new year and we’re looking for new clients. If you like what you hear, give us a call! We’re findable. Please reach out on Twitter and check out our companies: @GlinkThink Glink Media  and IlyceGlink.com

@johnmbyrne – Glencoe Media Group

Thanks for listening!

You can click the audio link below, or download the show via iTunes.

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