Top 10 Marketing Mistakes

In this week’s edition of Monday Morning Marketing, John and Ilyce discuss the top 10 marketing mistakes businesses often make. The biggest mistake marketers often make is not knowing who the audience is. Figuring out who is the audience (or even a niche audience) is an important first step for any successful marketing campaign. You’ve got to figure […]

The Virtuous Cycle of Content Marketing (PART II of II)

In this week’s edition of Monday Morning Marketing, John and Ilyce continue the discussion they started last week on the virtuous cycle of content marketing. To recap, they discussed the four essentials of content marketing: Audience, Platform, Engagement, and Follow-up. They covered the first two pieces last week: #1:Audience: Who is your message aimed towards?   Make sure […]

The Virtuous Cycle of Content Marketing (PART I of II)

In this week’s edition of Monday Morning Marketing, John and Ilyce discuss the virtuous cycle of content marketing and Facebook’s recent discovery that its users are only 3.57 degrees separated from one another.  To kick off our discussion of content marketing, we will explore the 4 essentials to executing a successful plan: 1. Audience: Who is […]

Reputation Management

In this week’s edition of Monday Morning Marketing, John and Ilyce discuss reputation management and how to monitor Google, other search engines and social media platforms for negative information about yourself and your company.  Getting your name out there can be a tough task, especially in such a saturated market. It can be even harder to earn recognition […]

Paid, Owned and Earned Media

In this week’s edition of Monday Morning Marketing, John and Ilyce discuss three different types of media: Paid, owned and earned. Paid media are basically all formats of ads, like display and PPC. Owned media refers to blogging and social media platforms. It might also be an ad that looks like a blog (like a Realtor who pays […]