Media Training for Crisis Communications

In this week’s Monday Morning Marketing Podcast, Ilyce and John pick up where they left off last time with more on crisis communications and the importance of good media training. The last few weeks have seen several large companies confronting some particularly embarrassing crisis management situations. Volkswagen’s emissions technology PR disaster and the controversy surrounding […]

Marketing Budgets, Briefcase Clocks & the Parade of Horribles

In this week’s Monday Morning Marketing Podcast, Ilyce and John cover marketing budgets, search engine optimization and crisis communications. Many companies are entering the season in which marketing budgets are being developed for next year. And while it’s tempting to look back at previous marketing strategies to gauge the return on those investments, it can […]

Imagine a Social Media 9/11

What would it have been like if all the social networking tools we have today had been available on 9/11/2001? Would social media have helped – or even worked? On this week’s Monday Morning Marketing Podcast, Ilyce and John take a look back at their personal recollections of 9/11 and consider how modern social media […]