What Does A Billion Facebook Users in a Day Mean to Advertisers?

Mark Zuckerberg announced that Facebook saw a billion unique users log on to its social network in a single day. Should this mean anything to advertisers? On this week’s Monday Morning Marketing Podcast, Ilyce and John discuss the evolution of the media landscape in the context of Facebook’s announcement. One billion media consumers in a […]

Building Your Brand with Keywords

In the age of Google, keywords are king. So when you’re launching a new venture, it’s a good idea to begin by identifying the keywords that will build your brand. Whether you’re a student applying to college or a new business carving out a niche in the marketplace, the rules are essentially the same. Building […]