Creating memorable marketing moments can help set you apart from other brands.
But how do you do that?
“Making something memorable is what marketing is really all about.”
– John Byrne
The art of repetition is something that’s involved in every single piece of marketing, whether it’s a presentation, a marketing campaign or a piece of content. If you aren’t coming back to the same themes, you’re going to lose people. Don’t be afraid of boring your audience when you’re trying to communicate an idea. There is so much noise out there, the way to make things memorable is to reinforce the same point in different ways and in different directions.
If you want to learn how to capture people’s attention in different ways that are interesting, listen to this week’s Monday Morning Marketing podcast with Ilyce Glink and John Byrne.
You can click the link below or download the show via iTunes.
Thanks for listening!