Do you understand how public relations is changing?
The old idea of PR was that if you make friends with journalists they will write about you, your product, your event, etc. But we don’t have a lot of traditional media anymore, and old-fashioned business journalists are in danger of becoming completely irrelevant. Bloggers, BuzzFeed, Reddit, and other kinds of news sources are emerging, and cracking those is a challenge for traditional PR.
Listen to this week’s Monday Morning Marketing podcast with Ilyce Glink and John Byrne to learn how social media is changing public relations.
You can click the audio link below, or download the show via iTunes.
Thanks for listening!