Three Ways to Use Data to Plan Content

When it comes to developing and modifying content or social media strategy, data is essential. Whether you’re writing content for a financial services company or developing a social media strategy for a local restaurant, it’s important to use data to understand what your audience responds to—no matter what your industry. In May of 2014, I […]

Print v. Digital: Why Print Can’t Win

By Ilyce Glink The New York Times Public Editor, Margaret Sullivan, wrote over the weekend about how the Times newsroom must evolve faster and re-evaluate assets and human resources. Specifically, she honed in on the central problem facing every newsroom: “How to fully transform for the digital future when the business model — and the […]