Integrating social media and the latest technology into your online marketing strategy can be great for your company, but just because something is popular online doesn’t mean it’s a good fit for your organization.
It’s important to look at new social media and tech trends and decipher what these tools can and can’t do to promote your brand.
Not every company needs a Reddit account, YouTube channel or FourSquare check-ins. It’s more important to have useful technology than the trendiest.
Having technology you don’t use, understand and excel at is worse than not having it at all.
Not to belabor the point, but there’s no use to have a Twitter account just for the sake of saying you have one. If you aren’t going to blog at least twice a month, don’t include a blog on your website.
Sit down with a social media strategist and share what you hope to accomplish with social media. Then you can decide what social media tools will improve consumer communication and experience while developing your brand exposure.